“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark
The blogging world is changing. With more focus on authentic engagement from real consumers and not just other bloggers, more frequent followers audits, the growing popularity of video content and the popularity of ‘nano influencers’, it’s time to re-think your business strategy.
BRAIN NUTRITION | QUALITY AND LONG FORM CONTENT
The focus on content is becoming more relatable, appealing to readers emotions, or adding to their knowledge.
Blog posts are also getting longer, and 2000+ word articles are gaining much better recognition than they used to.
Google favours long form blog posts and this means in 2020, shorter posts won’t cut it when it comes to hitting the top spot in Google’s search results.
Longer posts require more time to perfect, so authors will most likely start decreasing quantity in favour of quality.
VISUAL STORYTELLING – VIDEO SERVICES
While written content is still a great way to communicate with your audience, don’t underestimate the power of video.
How often do you watch videos online? Video services have been on the rise in the last few years, and it seems this tendency will prevail. In today’s saturated internet world of blogging, people are busier and attention spans are shorter.
You have a number of options, such as webinars, Q&A sessions, product demos or interviews with experts.
INTERACTIVE CONTENT
Interactivity increases engagement and this can include anything from quizzes, to surveys, to visual tours. Interactive media induces your audience to stay longer on your webpage or site as it gives audiences things to play around with.
OPTIMISE YOUR BLOG SEO FOR VOICE SEARCH
Voice searches are one of the hottest trends in the digital world today. From increasing your website speed to using targeted keywords SEO it’s a way to optimize your website for search engines so users can find your website more quickly when they search for a question or keyword.
Brands and bloggers are still just starting to optimise their content for voice search purposes so this is your chance to stand out!
WEBSITE STRUCTURE
Content quality is important but make sure this can be easily found on your website. Keep a balance to your link/text ratio. With a huge focus on monetizing, more and more websites are becoming saturated with pop-up adds, endless subscription messages, and numerous links with actual content scattered all over the place. More and more often I struggle to find a latest post because of the sea of adds, the variety of widgets scattered all over the page, and the surprising lack of post dates.
Also take it easy on the ‘subscribe to my blog’ pop up messages. Nothing frustrate readers more that having to close it down 5 times within the first 10 seconds.
A website structure will decide the reputation of your brand. Readers are becoming more focused on the content and with less time to read or explore nowadays, you have to make sure your website is structured well and has a clear navigation menu.
MOBILE OPTIMISED CONTENT
Look around, we are in the era of phone obsession! Whether it’s a lunch break, a train journey back home or waiting around for appointments, we are glued to those little screens. Writing blog posts with mobile viewers in mind is more important than ever, and this why your posts should be structured in simple, easy-to-read formats featuring bite-sized chapters .
If your website presents a poor experience for mobile users, it’s going to get buried, no matter how good your content is.
STORYTELLING
Readers want more, not just a photo with a vague caption, but the actual true story behind it. If you’re an influencer, make sure you actually believe in the products you’re promoting and that you can share your real experience.
If you want to have success in the present you must anticipate the future.
What other emerging trends have you come across? Let me know in the comments box below.
Credits
Photography by Bloggsy and Elegant Duchess
This is such a beautiful read. Thanks for these great tips dear!
Jessica | notjessfashion.com
Author
thanks Jess! Glad you enjoyed it however I’m sure you know all about the blogging trends! xx
These tips are great. I’m working on making IG posts longer.
x, S | Je M’appelle Chanel
Author
Same here! I love doing research and writing a bit more educational content but I don’t think many people is interested in quality, it’s all about just scrolling through a few pictures, posting a comment and expecting one in return. Sadly…
Have a happy Tuesday!
Author
Thank Rena. I hope you are having a good week! xx
Helpful post ♥
Author
Thanks Kinga! Have a great Thursday xx
These are great tips, I agree with you, video content is so important along with text and pictures. You look so chic in this outfit, by the way. Happy Monday!
http://www.ninakobi.com
Author
Thank Nina! I would love at some point to start incorporating interactive content, just need to work out how to do this! xx
I love your blog and when you talk about fashion and possible combinations of clothes, you are very pretty . https://catalogs.com.mx/
Author
ah thank you!
Yes the blogging world is indeed changing. And lots of helpful information here. I do a mix of long and short posts. Yes Google may reward longer form posts but on the other hand people are so busy they don’t often have time for long for so I mix it up. And yes I started a YouTube channel. Though I must say between the three blogging, IG and YT. YT is the hardest to make traction. Other people making content on this platfrom are not a community at all. Though it is the most engaging in regards to the content itself.
Allie of
http://www.allienyc.com
Author
yes I think this is the best combo short and longer posts! Not many people have time to read the entire posts and prefer to scroll through a few images instead xx
Thank you for sharing these great tips! I am definitely trying to focus on quality over quantity and provide helpful tips and advice (like this post!). I have never heard of Voice SEO and I think adding interactive media is so cool – just need to figure out how to do it!
Julia x
https://www.thevelvetrunway.com/
Author
I love interactive media but I also have to work out how this can be done! xx
Always love your styling, so chic!
Cheers,
Diana
Friendship Goal Hijab Style Ideas Every Fashion Girls Need To Try
Great post ! Interesting about voice search and Seo
Thank you for this helpful information!
Such great tips! It’s amazing how much blogging changes each year xo
Makeup Muddle
Oh, this is such a helpful post, you are an expert! Yes, blogging is changing and I summarised this fact in a perfect way. And you look wonderful again!
xx from Bavaria/Germany, Rena
http://www.dressedwithsoul.com
These are such great tips!
Jennifer
Effortlessly Sophisticated